Fujifilm’s new 15x superzoom is ideal for those who are looking for more flexibility and zoom range than a compact can offer, but who don’t want the expense and bulk of a DSLR system.
The FinePix S1600 has a versatile Fujinon 15x zoom, 28mm wide-angle lens, HD image and video capture, and manual photographic controls, all combining to give users the freedom for photographic creativity.

However, for those whose approach to photography is more point-and-shoot, the S1600 can also happily be switched to "Auto" for hassle-free shooting and total peace of mind.